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Podcast: Let's Talk Loyalty
Episode: #285: Optimising Email Campaigns with AI and Machine Learning Insights
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.How well do you optimize your email campaigns to drive your customer loyalty?In this episode, we are joined by Sondre Wassås, Partner at CPM Analytics, who has run loyalty programs for some of the best- known retailers in Scandinavia.Sondre believes it's increasingly important to move beyond the basics of personalization, segmentation and A/B testing and find powerful new ways to optimize your loyalty programme n...