Want to create an interactive transcript for this episode?
Podcast: Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | STR Revenue Management
Episode: Branding for Short Term Rental Hosts
Description: Standing out in crowded STR markets can be difficult. With new rental properties cropping up in desirable locations every day, developing a brand for your STR business is key to long-term success in a short-term market. Branding is one of the best ways to beat out competition.Airbnb Superhost, model, and musician Sharon Middendorf founded GO-Cottage, an STR business in Lake Placid, New York. Long before Airbnb existed, Sharon bought, renovated, and restored two 1920s bungalows on the same piece of property. Over the course of 17 years she’s successfully marketed her short-term rentals as modern-style, Ca...