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Podcast: The Content Cocktail Hour
Episode: How to Think About Content Marketing for Customer Retention with Nicole Kahansky of Hypercontext
Description:
Nicole Kahansky is the Senior Content Marketing Manager at Hypercontext, a tool helping managers manage better. Today, Brett and Nicole discuss how content marketing could be the key to customer retention. Rather than trying to reach as many people as possible, Hypercontext wants to reach the right people. To do this, Nicole and her team produce and distribute specific, high-quality, and value-packed content.0:00 Intro0:52 Conversation with Nicole1:40 Who is Hypercontext3:10 Content and retention6:00 Balancing SEO and value10:00 Quantity and quality traffic15:54 Retention17:23 Content process19:06 Distribution22:14 Advice to marketers<...