Want to create an interactive transcript for this episode?
Podcast: Bourbon Pursuit
Episode: Pernod Acquires Jefferson’s, Festivals, the Artificial Tongue, and EU Tariffs on Bourbon Community Roundtable #36
Description: Welcome to Bourbon Heritage Month where it’s full of awesome festivals like Bourbon and Beyond. We dive into the show talking about Pernod's intent to acquire Castle Brands which Jefferson’s is a major portfolio player and if $223 million was a good deal. We comment on PBR's newest whiskey which is aged for a grand total of 5 seconds. Next is looking at the artificial tongue and what this could mean to the future of the industry. We wrap it up examining EU tariffs and it’s impact 1 year later on the whiskey market.Show Notes:
This w...