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Podcast: Behaviour Change Marketing Bootcamp
Episode: E 34 - Don't push the big red button - power of negative social proof
Description: Episode 34
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Dear Bootcamp,
Every year we run health campaigns reminding people not to use emergency services for non-emergencies and we also frequently tell them not to miss their appointments as it costs loads of money and appointments are hard to come by. So if they cancel someone else use that appointment. We are still tackling the same issues a decade later, what else can we do?
Best wishes
ANON
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Bootcamp says…..
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You are using a messaging strategy called ‘negative social proof’.
Wha...