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Podcast: Retail Remix
Episode: Turning SMS into a Revenue Driver
Description: If you have a cooler or an insulated lunch bag, you likely have an Igloo product. Although the brand has such a vast wholesale network, a direct-to-consumer (DTC) experience was key to establishing a direct line of communication with consumers to build out its product portfolio.Early on, the focus was on acquisition. But then, Kizzy Ezirio, Digital User Experience Director at Igloo, and her team wanted to focus on using direct engagement channels to collect more robust data about customers and have more intimate conversations. That’s how Igloo’s SMS strategy has made a big impa...