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Podcast: The Programmatic Digest
Episode: 102. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva
Description: Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic.  Timestamp: 00:00:58 - Who is Carlos 00:03:02 - Carlos' first role in the programmatic space 00:05:12 - Carlos' day-to-day life 00:07:24 - The importance of experimenting when it comes to programmatic activation 00:12:23 - How results are being measured 00:15:10 - An experiment with a completely different result than what Carlos was expecting 00:19:01 - How Carlos continue educating himself and pass it on to junior-level te...