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Podcast: MTM Visionaries
Episode: Intuit And General Mills Marketing Chiefs on Building Resilient Communities
Description: How do long-serving brands continue to resonate and grow despite modern-day fragmented marketing channels? Ultimately, it all points back to the marketers who see themselves as community champions and are willing to disrupt themselves to stay agile. In our conversation with Lara Balazs, EVP, CMO, and GM of Strategic Partner Group of Intuit, and Doug Martin, Chief Brand and Disruptive Growth Officer of General Mills, they discussed how they build resilient communities that stand the test of time. From brand identity transformation to doing global good, these purpose-driven marketing leaders show how to grow brands and communities with intentionality.<...