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Podcast: Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Episode: 112: Increasing ABM Account Engagement by 50% (w/ Peter Zawistowicz, Pace)
Description: Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreAt the time, Gremlin had raised a great Series B and was growing significantly. They had product-market fit, and were looking to scale. Their goal was to make the sales and marketing funnel more efficient, so they decided to test an account-based (ABM) approach.W...