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Podcast: Breaking Through in Cybersecurity Marketing
Episode: 299 Minutes of Content with Serena Raymond
Description: Serena Raymond, Marketing Director at DNS Filter, walks us through her career journey from social media content creation to Marketing Director at DNS Filter. Serena explains the recipe for virtual event strategy, including how to leverage social media and email marketing to gain speakers and attendees, as well as how your virtual event can translate directly to your sales pipeline. Serena also discusses her opinion on agency marketing company vs internal teams, and reveals her secrets for optimizing impact.
Timecoded Guide:
[01:53] Moving from social media content creation to Marketing Director
[05:12] Getting started with...