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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: Influencer Marketing in Electronics and Semiconductor
Description: When it comes to influencer marketing, there are remarkable differences between the B2C and highly technical B2B worlds. Find out why. Stuart Cording is a reformed electrical engineer turned technical writer who studies and educates about the electronics and semiconductor industry. In short, he is a B2B technical influencer.When you hear the word influencer, you might conjure a celebrity promoting designer clothes on Twitter or a teenager trying 40 different shades of lipstick on Instagram. While some of the same channels might be leveraged, Stuart explains how being an influencer in a te...