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Podcast: Creating a New Healthcare
Episode: Designing for Patient Engagement & Behavior Change with Kyra Bobinet
Description: In this episode of Creating a New Healthcare, Dr. Zeev Neuwirth interviews Kyra Bobinet MD, CEO & founder of engagedIN – a healthcare behavior design firm which uses neuroscience and state-of-the-art design techniques that make products and communications more engaging for consumers.  Kyra has an impressive background in developing health apps, blockbuster products, and evidence-based programs in wellness & metabolic medicine.  Prior to founding her own company, she served as a physician executive at Aetna, where she designed large-scale population health management and wellness interventions for Fortune 500 companies.  In 2015, she authored the ‘Well Designed Life: 10 Lessons in Brain Science and Design Thinking for a M...