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Podcast: Can Marketing Save the Planet?
Episode: No Awards on a Dead Planet - Marketing Activism - Gustav Martner, Head of Creative, Greenpeace Nordics
Description:
“Advertising can be important as it can make new ideas win and kick out old ideas – but campaigns aren’t trying to kick anything out – they’re just saying, you can have us as well. Where are the train campaigns that are aggressively going after the airliners, where are the co-owned car services that are aggressively going after the SUVs?”
Needless to say, we loved this conversation. We hear how the ‘do it yourself’ punk ethos led Gustav from founding a punk band to a successful award winning digital advertising agency with offices in Stockholm, Gothenberg and San Francisco.
Gustav tells...