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Podcast: A Brighter Web | Grow your business with digital marketing
Episode: How Do I Identify My Business’ Audience?
Description: Why is it important to know your audience?
Why waste time communicating with someone else?
Talk to people who you’re relevant to
Every business exists to serve people; even if you’re B2B
What are mistakes businesses make with their audience?
Thinking everyone is their audience; the more focused, the better
Not fully understanding their audience; don’t make dumb assumptions
Not staying focused on the audience; it’s not about you, it’s about them
How can we figure out who our audience is?
Think about the people you serve? Who are your best customers?
Figure out what they...