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Podcast: SEOPRESSO PODCAST - Der SEO Podcast mit Björn Darko
Episode: 🇺🇸 First Party Data with Juan Baron (Decentriq) | Ep. 86
Description: In this episode, I`m talking to Juan Baron who is Director of Business Development & Strategy at Decentriq, about the increasing importance of First Party Data as a result of the Death of Third Party Cookie Tracking. We are also discussing how to store, anonymise and combine data in a data clean roomHow do companies need to change their data strategy?How to collect first party data?How to combine first party data?Which insights do you get out of it?etc.