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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: Tactics to Make E-commerce More Profitable - and Less Risky
Description: E-commerce offers many unique retail opportunities - not the least of which is being location independent. You can, at least in theory, sell to customers anywhere in the world.However as the e-commerce market becomes increasingly competitive, even power brands are having to devote more resources to drive growth.That leaves small to medium sized brands increasingly frustrated as they struggle to increase sales - and more importantly - to make a profit.Today Lesley Hensell, co-founder of Riverbend Consulting, a small business e-commerce consultant with over two decades helping companies solve issues i...