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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #22: Liquid Death VP of Creative Andy Pearson | How Being Bold Can Strike Gold
Description: Shoestring marketing budgets are common at startups and create an environment of innovation. Andy Pearson, VP of Creative at the water brand Liquid Death jokes he was given a $0 initial ad budget to launch. He knew the name, along with the arresting skull-festooned cans, would have to do most of the talking. When the marketing money began to flow, Liquid Death bought Tony Hawk’s blood and his soul (and maybe yours) online. In this episode, Pearson, an ultra-marathoner and ad agency veteran, explains his process, where he takes a favorite playlist, and pen to paper to grasp an idea, wh...