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Podcast: Ten Ton Online Podcast
Episode: "What Is Brand POSITIONING In Marketing?" (And...How To Write A STRONG Marketing USP) - Fast & EASY!
Description: What is brand positioning in marketing? Brand positioning, sometimes called a positioning statement, a value proposition, or USP, helps your business stand out in the marketplace and attract customers. But if you don't craft your brand positioning carefully, you can actually do more harm than good. So here, you'll learn exactly how to create a unique selling proposition for your business and get a handle on what is brand positioning in marketing.