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Podcast: And She Spoke
Episode: Marvelous Rebrand with Jennifer Barcelos and Sandy Connery
Description: What’s in a name? Actually, everything.It’s been a while since you’ve heard just us by ourselves, and this episode is deeply personal to us – we have a big announcement!We talk about the complexities of deciding a new name and what brought us here. The dizzying ten months navigating trademarks and words, and the sweet relief of making a decision! Plus, the joy of seeing our clients embracing wordplay.We also talk about niching – we still believe it’s key, but you’ve gotta know when to niche up an...