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Podcast: The GamesIndustry.biz Microcast
Episode: (Sponsored) The future of in-game ads, in-app purchases and beyond
Description: To succeed in mobile games today, you not only need to make a great game, but you need to have a strong monetisation plan from the very beginning. In this special GamesIndustry.biz Podcast, Meta Audience Network’s Michael Bertaut discusses the state of in-game advertising, player acquisition and the future of monetisation. He reveals the latest data on where things are heading and details Meta’s view on how developers can make the most of the new opportunities. "We’ve noticed a shift from building great games to building a great gaming business," said Bertaut...