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Podcast: The Brand Marketing Show
Episode: Is Facebook Advertising A Waste of Money in 2022? Hell no! But you need to know this…
Description: Hell no! But you need to read this... Recently, I heard a number of eCommerce brand owners discussing the topic of giving up Facebook ads because they'd heard how hard it is to get a profitable ROI. And you know what my answer to that is? It depends! *what!?* If you're spending money on paid advertising but your website is not ready for traffic or optimised for selling then yes, your paid ads will be a waste of money. If you're using the wrong strategy with your Facebook ads...