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Podcast: Foodpreneur with Chelsea Ford
Episode: #37 Creating a memorable brand to get your product off the shelf.
Description: Send us Fan MailThink about some of the products you purchase when you visit the grocery store. Do you tend to buy the same brands repeatedly?Well, you’re not alone; most consumers do.This is usually because of an emotional connection to them, whether it’s their eye-catching packaging, what the brand stands for, or because of their ability to elicit childhood memories. This can be tough for products on shelves without an existing brand personality, or familiarity with consumers – making it harder for these products to get off the shelves and in...