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Podcast: The Glossy Podcast
Episode: Rhone's CEO Nate Checketts on the brand's strategic approach to pricing
Description: Nate Checketts, CEO and co-founder of men's apparel and activewear brand Rhone, has mastered the art of building a premium brand at a comfortable pace. Rhone, Checketts' 8-year-old brand based in Connecticut, has gone through its fair share of growing pains. Checketts owes its ability to power through the tough times to quality products and smart strategies. "Part of the ethos and emphasis of Rhone has always been marrying aesthetic and function," Checketts said on the latest episode of the Glossy Podcast.Activewear, or as the brand categorizes it "performance lifestyle," has been a key dr...