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Podcast: Learning Rebels Podcast
Episode: The Secret Sauce Behind Successful Sales Training
Description: It all starts with a question: How can we make training more effective for sales teams?
According to the Marketing Research Organization, ES Research, “between 85% and 90% of sales training has no lasting impact after 120 days. At the same time, companies are spending billions of dollars on sales training each year. That’s billions of dollars wasted on training that disappoints and only produces short-term boosts in sales”.
There’s nothing Sales Leaders hate more than wasted time and wasted money. So how can we move the needle on Sales Enablement?