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Podcast: Let's Talk Loyalty
Episode: #291: My FedEx Rewards - A Powerful Differentiator in an Extremely Competitive Industry
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.FedEx Express is one of the world's best-known and most admired business and consumer brands, with average revenues globally of over $95 BILLION!Fedex has been connecting people and their packages around the world for the last 49 years, and it is constantly innovating, including building, launching and continuously evolving an impressive global loyalty programme which we are discussing today.Joining us on this episode is Lynn Tan, who leads...