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Podcast: INspired INsider Podcast
Episode: The Power of Podcasting With Tom Schwab, Founder of Interview Valet
Description: Tom Schwab is the Founder and Chief Evangelist Officer of Interview Valet. Interview Valet is a Podcast Interview Marketing (PIM) company that helps clients leverage targeted podcast interviews to talk directly to their ideal customers. He is a member of the Entrepreneurs' Organization, Chicago chapter. In this episode… Previously, inbound marketing only needed guest blogging to build authority and attract new leads for a business. But targeting was complex, and the impact was difficult to track and measure. As a result, relationship-based businesses like coaches, consultants, agencies, and authors struggled to achieve results. Now...