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Podcast: The Ecom Show
Episode: #134 Lawrence Ingrassia Author Of Billion Dollar Brand Club: How To Build A Disruptive Business
Description: #134 Lawrence Ingrassia Author Of Billion Dollar Brand Club: How To Build A Disruptive BusinessWelcome to The Ecom Show!I'm Daniel Budai, and in this episode, I've had the pleasure of interviewing bestselling author and esteemed journalist Lawrence Ingrassia. Lawrence Ingrassia is the author of the famous book Billion Dollar Brand Club. The book talks about how disruptive startups are creating digitally-native consumer products and challenging long-dominant companies to build successful empires.In this episode, Lawrence talks about the strategies businesses like Dollar Shave Club, Warby Parker, and other disruptors use to get...