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Podcast: Super Humans with Ina Coveney
Episode: #148 Nailing your Ideal Client Avatar
Description: Are you having trouble niching down? Maybe the problem is not your niche, maybe it’s just your definition of your ideal client avatar. When your ideal client is not clear, everything goes wrong: your offer is off, your messaging doesn’t land, and you don’t get as many clients. The worst part of this scenario is that you might be getting some clients, and that validates in your mind that you must be on the right track… but what if the number of clients you’re getting is just statistically correct? I mean, if enough p...