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Podcast: Tech Marketing Trends
Episode: Using Behavioral Science in Marketing – Nancy Harhut
Description: In this week’s podcast episode, we'll talk to Nancy Harhut, who’s an experienced marketing creative as well as the author of the recently published book “Using Behavioral Science in Marketing”. We'll talk about how behavioral science can be applied to marketing and sales best practices, and how it can help you increase customer retention rate and boost profitability.
Throughout the episode, Nancy provides some simple steps you can take today to improve your marketing efforts by understanding how people think and act when making purchasing decisions.
“Sometimes the negative framing in marketing can get more r...