Want to create an interactive transcript for this episode?
Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: Turning Your Website into a Sales Generating Machine
Description: One of the biggest marketing challenges that companies face is differentiating themselves from their competitors.Unfortunately, most companies think the best strategy is to make themselves look as much like everyone else - or as much like the market leaders - as possible.Their website adopts a similar look. Their logo follows the same style. Promotional material looks like what everyone else is doing.The thinking is that what works for one will work for all. The reality is that customers see a group of companies that all look that same - and so y...