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Podcast: Leaders Worth Knowing Podcast
Episode: Leaders Live: The Creator Economy and how to unlock it in sport
Description: The IMG Media President, The Sidemen’s Head of Content and the man leading Athlete Partnerships at TikTok join the team to explore the impact of the creator economy within the sports industry.Leaders Live, our monthly, topical broadcast, is back for season two – and now we’re in partnership with IMG, with a brand new home at IMG Studios. Leaders Live is our studio talk show on hot button issues facing the industry, featuring interviews with leaders from across and beyond sport. In this episode, we are examining the creator economy – What is it, how can we utilis...