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Podcast: New Books in Business, Management, and Marketing
Episode: From Boutique Menswear to Boutique Retail Technology: A Conversation with Bryan Amaral
Description: Bryan Amaral began his career as an entrepreneur going door-to-door, selling custom-made suits. He learned how to work closely with clients as a therapist might work with their patients. By his mid-20s he was able to establish a brick-and-mortar location and create a showroom. He moved away from simply selling suits to building entire wardrobes for his clients.Soon after, in the early 90s, Bryan began designing customer relations software to expand his business and sell to other companies. His company was acquired by Symbol Technologies, which Bryan describes as akin to being adopted by a d...