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Podcast: Becoming Preferred
Episode: Todd Caponi – Transparency Sells Better Than Perfection
Description: SEASON: 1 EPISODE: 27Episode Overview:The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency.As it turns out, it also leads better, retains better, grows better, and...