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Podcast: EDGE with Brandon White
Episode: Influencer Marketing Effectiveness vs. Social Media Paid Ads
Description: We take a look at two peer reviewed studies that appeared in academic journals that show whether influencer marketing is better or worse vs. social media paid advertising. The results may surprise you.This is a Marketing Monday episode. Listen each Monday to the EDGE to get the latest marketing research, trends, and tips to give you an edge up on your competition.CONNECT WITH USSign up for our NewsletterOver 17,200 listeners and countinghttps://edge.ck.page/bea5b3fda6EPISODE LINKS:Influencer M...