Want to create an interactive transcript for this episode?
Podcast: Remarkable Retail Podcast
Episode: The World's First Omni-Channel Executive?
Description: “The success of our brand will increasingly be determined by our ability to meet our customers' needs anytime, anywhere, anyway.”- Arthur Martinez, Sears CEO, February 1999You might be wondering who was the first person to lead omni-channel efforts at a major retailer. Was it Phil Phygital, Sean Seamless, Ingrid Integrated, or someone else entirely? This week we reveal our answer.Then we dive into why it's taken so long for retailers to embrace the blur that is modern retail today and still act as if the idea of "omni-chanel"--or “harmonized retail”--is a n...