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Podcast: The UnNoticed Entrepreneur
Episode: Does enough company do enough PR? Take our test to find out.
Description: Get Noticed! Send a text.I'm on a mission to help business owners quantify how much public relations they need to do in order to get people to become evangelists for their brand. The Active Communications Index is going to track Content x Frequency X Channels and is a productivity measure which can become a standard dashboard index. What I discuss today is the Evaluator which we've put together for companies to start to gauge at which of the 5 stages their audiences are in terms of engagement. ReceptiveAwareInterestedEngagedEvangelist<...