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Podcast: The UnNoticed Entrepreneur
Episode: Beware of vanity metrics in public relations, here are the ones to be tracking.
Description: Get Noticed! Send a text.Vanity metrics reflect well on us but they don't necessarily give a true picture of the productivity or commercial effectiveness of the public relations work being done. I talk about the common metrics we do monitor like sentiment and share of voice which tools like Carma can track, and also go on to mention the work I am doing on the Active Communications Index which measures the productivity of the team. I also share the work I am doing with Ian Morrison to help companies to benchmark themselves against others...