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Podcast: The UnNoticed Entrepreneur
Episode: What do Elon Musk, President Donald Trump and Tim Cook have in common?
Description: Get Noticed! Send a text.Elon Musk, President Trump and Tim Cook have taken to going direct to their followers and shunning the media; will this strategy work for your company? This week Elon Musk let his internal PR department disintegrate and will be now be the CTO (Chief Twitter Officer). I consider the impact of this one man marketing machine approach by looking at the role of the media, the creation of a cohort of evangelists, and the benefits to smaller companies of going down the path of these celebrity leaders. I also look at the...