Want to create an interactive transcript for this episode?
Podcast: The UnNoticed Entrepreneur
Episode: Which 8,000 companies offer free martech tools and how to use them?
Description: Get Noticed! Send a text.Scott Brinker explains the 2nd golden age of martech, and why freemium models mean there are close to 8,000 companies offering free software to business owners to get their companies noticed. Scott shares which 4 key capabilities all companies should adopt, and talks about how marketing apps are transitioning to platforms which are easy for business owners to use. As we know over 96% of all companies are less than 150 staff, so these apps are for SME's and level the playing field with the Fortune 500.Scott is VP Platform Ecosystem at HubSpot; Editor...