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Podcast: The UnNoticed Entrepreneur
Episode: Why is personalisation at scale important in public relations, and which of the 8,000 martech platforms will deliver your pitch?
Description: Get Noticed! Send a text.This is the trailer for the full show which can be heard herehttps://www.buzzsprout.com/850540/4887854Nobody likes to receive irrelevant information, but more than that McKinsey research and experience show that personalization, fully implemented, can unlock significant near-term value for businesses—such as 10 to 20 percent more efficient marketing and greater cost savings and a 10 to 30 percent uplift in revenue and retention. So why doesn't everyone take advantage of what Scott Brinker calls the 'Second Golden Age of Martech' and the 8,000 services on offer to help th...