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Podcast: The UnNoticed Entrepreneur
Episode: In 2020 the world will have more 55-year-olds than 5-year-olds, so how do we market our business to these silver surfers?
Description: Get Noticed! Send a text.In 2020 the world will have more 55-year-olds than 5-year-olds, and yet according to the Havas Group, only about 5% of U.S. advertising is even aimed at people over 50. In this episode addressing the Personalization module of the SPEAK|pr course, I share thoughts on marketing to people who aren't looking to go offline anytime soon.Why is this, but more importantly how can our own businesses cater to the silversurfers who now control 80% of the wealth in western markets like the UK and USA? It's important because this is a...