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Podcast: The UnNoticed Entrepreneur
Episode: What to do when your release flops? Learn how a 4X4 pulled us out of a ditch and how you can lift your story by reframing the narrative.
Description: Get Noticed! Send a text.My press release about my own 25th anniversary of setting EASTWEST PR in Asia in 1995 pretty much failed which is a bit embarrassing, but listen to how a week turned from disappointment to elation thanks to a Grenadier car launch.Thanks to a generous client and some pretty swift thinking by Pradnyesh Kotharé of the EASTWEST PR Singapore team, we turned our work for the client into an article which highlighted our company in leading industry portal Everything PR. I share how we reframed the narrative from us to...