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Podcast: The UnNoticed Entrepreneur
Episode: How sewing machine makers are building a US$44bn industry with tribes.
Description: Get Noticed! Send a text.What can we learn about the digital customer journey from the purchase of a beginners sewing machine? The answer is a great deal. The industry sells products to consumers by a sophisticated mix of editorial reviews, influencer videos, manufacturer specifications, and merchant offers. The sewing machine industry isn't just about home stitching, this is a vibrant tribe in a worldwide and growing business. I was amazed - sewing machines market worldwide is projected to grow by US$17. 1 Billion, driven by a compounded growth of 3. 9%. Industrial, one of the s...