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Podcast: The UnNoticed Entrepreneur
Episode: Why only 12% of your campaign will be understood, and what you can do to improve the odds.
Description: Get Noticed! Send a text."Communication usually fails, except by accidentâ Finnish original: Viestintä yleensä epäonnistuu, paitsi sattumalta so says Wiio's law.Audiences have a staggeringly low chance of understanding a message, possibly as low as 12%, and the broader the audience the more variables there are at play which magnifies misunderstanding. I use WIIO's law to analyse PM Johnson's COVID 'Stay Alert' address on May 10th to illustrate the points made in this Finnish politician's witty but useful analysis of how the audience composition impacts how well a message is underst...