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Podcast: The UnNoticed Entrepreneur
Episode: How to use trade associations to get publicity and why running can be good for PR.
Description: Get Noticed! Send a text.Trade and consumer associations don't sound exciting but can be a brilliant way to partner with other companies to undertake industry-wide public relations, to change Government policy, or to engage consumers. I talk about the vertical and horizontal types of trade organizations, and 5 tips on how you can get media coverage for your company by membership and participation in events.As EASTWEST PR we have just joined the British Exporters Association. This is just one of so many trade associations worldwide. In the UK there is The T...