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Podcast: Cannabinoid Connect
Episode: #337: Ayr Wellness CMO Jeff Finnerty on data and consumer behavior trends
Description: Jeff Finnerty is the Chief Marketing Officer at Ayr Wellness. As Chief Marketing Officer at Ayr, Jeff is responsible for overseeing the development and execution of all marketing and advertising strategies. Prior to Ayr, he served as the Head of Marketing & Sales for Grow Healthy, a Florida based cannabis operator. Before Cannabis, Jeff was instrumental in repositioning the Firehouse Subs brand, and developing a first time national, multi-channel marketing and advertising strategy as a Franchise Group President and leader of the Marketing Board of Directors. He spent the first 16 years of his career at The...