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Podcast: Taste Radio
Episode: Ghost Is A Rocketship. And Thanks To Its Fans, Getting Faster Every Day.
Description: Ghost co-founders Dan Lourenco and Ryan Hughes always knew they'd be playing the long game. Launched in 2016, Ghost markets sports nutrition powders and energy drinks known for their indulgent candy- and snack-based flavors. Lourenco and Hughes say that, at the outset, there was no singular vision or plan for Ghost. Rather, they started with a question: "How far can we take this?" Created as a lifestyle brand centered around fun and inclusivity, Ghost attracts a broad demographic of consumers, from gamers and fitness enthusiasts to shift workers and students. Listening to, learning from and constantly i...