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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP149: Using Maverick To Deliver Ecommerce Personalisation With AI-Generated Videos
Description: Personalisation covers a wide range of ecommerce use cases. Often it's discussed in the context of product personalisation, that is refining the products shown to shoppers on websites and via digital marketing channels like email based on their user profile, what they've previously bought and browsed. Increasingly, ecommerce teams are looking for ways to provider deeper personalisation of the shopping experience to reward customers and encourage greater loyalty, in other words improve retention rates.
In this ecommerce podcast, we explore how Maverick is helping ecommerce retailers get results by delivering personalised video at scale using its AI...