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Podcast: Let's Talk Loyalty
Episode: #293: Reducing Churn in the Home Energy Sector with Genesis New Zealand
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Creating measurable results and driving customer loyalty in the home energy market can be incredibly challenging.But Genesis Energy, the largest electricity and natural gas retailer in New Zealand, is achieving exactly that, and has the results to prove it!Genesis' loyalty program is called “Power Shout”, and it’s proving to be a highly effective tool in driving customer loyalty, reducing churn and even serving as a compel...