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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Hitting the Refresh Button on Your Brand Marketing with Kayla Rice
Description: “Brand marketing” may sound like just another branding buzzword, but this episode tackles this concept as a real strategy with data behind it. Kayla Rice, Senior Manager of Brand and Creative Studio at SpyCloud, joins the pod to discuss brand awareness, brand marketing strategy, refresh vs. rebrand, and so much more about all things branding. Learn how to make brand marketing a part of your marketing growth team, how to handle a big or small brand refresh, and how to balance your messaging across platforms.
Timecoded Guide:
[03:20] Deciphering Kayla’s title: Senior Manager of Bra...